Barack Obama is a genius

I am really impressed with how Barack Obama‘s campaign is being run (not to mention that the guy is smart, well-spoken, and I’m looking forward to having him be our next president).

I had joined Barack’s Facebook group a couple of months ago. I get a few notifications per month of some activity, or whatever is going on at the time. Today I popped open the notice and saw they are close to having one million donations by March 4th. I have been meaning to make a donation, but hadn’t really gotten around to it, so I finally donated.

What impressed me is that they have this whole system around donation matching. Basically, after you make your donation they ask you to pledge to match someone else’s donation (optionally, of course).

So if you donate $50, someone has pledged to match your donation. Then you can pledge to match someone else’s $50 donation. Very quickly, your $50 turns into $200.

Freakin’ genius.

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